Pantene – the #1 cosmetic hair care brand in the world – is back with a new formula and a new brand positioning: healthy hair. The relaunch of Pantene in Romania features Laura Cosoi as local ambassador. At the end of the campaign, she’ll launch her 2nd book on “Healthy Hair” together with Pantene. Through a well-timed integrated campaign, Pantene tries to reclaim the hearts & minds of Romanian women. For this relaunch, Centrade put in place a 360° marketing approach, which will include TVC, OOH, instore, KV, social media, online, launching and PR events.