La Dolce Vita

The French call it „joie de vivre”; the Latins phrased it „carpe diem”; but the Italians top them all with La Dolce Vita. In this spirit, Centrade and Alexandra Dinu brought to life La Dolce Vita experience in the most recent La Festa Cappucino campaign. La Festa, the market leader, offers a complete product: a creamy Cappucino with an authentic Italian taste sided by flavored buiscuits. Shot in creamy, soft tones, the TV captures the Italian spirit and it makes us part of Alexandra’s daily routine.


La Festa


Creative Concept


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