Radu Florescu

CEO South East Europe

Business acumen is acquired only when you accept that there is something new to learn everyday -experience and curiosity combine for the constant quest for change:

Radu is a pioneer of the Romanian advertising industry. He founded the Centrade Group in 1992, and remains an industry leader in Romania’s marketing and business community. Over 20 years, Centrade is one of the leading communication group, operating across the Balkan and Adriatic region. Radu is also founder and current vice-president of the Romanian Association of Advertising Agencies (UAPR), former EACA representative in Brussels for Eastern Europe and Russia and a founding member of the International Advertising Association in Romania.

Radu is an active player in the business community as Vice-president of the American Chamber of Commerce in Romania, member of the Steering Committee of Coalitia pentru Dezvoltarea României and President of the Board of Tarom, the national airline.
Radu continues to be active in the NGO community and is committed to educational programs and the advancement of knowledge for the underprivileged – especially Romania’s youth. Currently, Radu is a Board Member of AIESEC Romania, Junior Achievement, OvidiuRo. President of the Board of United Way Romania and ASEBUSS MBA program, Romania’s top graduate business school.